Publishing/Writing: Insights, News, Intrigue

02/28/2011

Printed Magazines: Young Adult Readership Up & 90% Prefer Ink Format!


Pundits predicting the extinction of printed mags are wrong! In fact, printed mag readership (especially among the under 35 group with digital exposure) has steadily risen over the past 5 years, even through the recession…as reported by David McDonald (bio at ‘Read and learn more’ link below) in FOLIO magazine.

Now, I don’t know if the ad revenue has matched the same performance of the ‘readership’ stats (from what I’ve read, it hasn’t)…but, if the ad revenue is indeed down, this non-expert wonders why? It would not be logical on the surface. If the advertisers are just pulling the ad money from print to concentrate on the new digital formats, it would appear they are missing a growing opportunity, huh?    

On to David McDonald’s article:

Teach Your Children Well

Is the training of tomorrow’s magazine and media professionals keeping up?

While many media pundits purport that magazine readership is dropping or that printed magazines are soon to be extinct, the truth emerges that year after year magazine readership continues to grow. In fact, magazine readership has increased for the past five years—right through the recession—according to MPA, which found that four out of five U.S. adults read magazines. Another 2010 survey from MRI discovered that young adults (those under 35) read the most, despite the abundance of new media alternatives. A recent CMO Council survey of 1,000 consumers with digital exposure indicated that 90 percent of magazine subscribers prefer the printed format to the new e-reader apps.

Consumers continue to engage magazines in the printed form, but they are also looking beyond print and accessing magazine content in very personal ways—Web sites, e-media, mobile and rich media, and various other content platforms are increasingly more relevant to today’s magazine and media consumer. This emerging diversity in how we encounter magazine content speaks to the complexity of how consumers engage the content they want—on their terms, in many formats and across multiple platforms—and again, only the content they want. So we better serve it up the way they want it, right?

Educating the Next Generation

Today’s magazine and media companies—as well as the staff of journalists and designers who package content for consumers—are working within a new world order. The rules of journalism are changing and Media Ethics are not immune from this evolution. Ethics, while important, are often irrelevant to a media transaction. Many publishers believe that those who drive the formation of ethical opinion will continue to refine their perspective within the larger media landscape and come to terms with the ideals of branded and custom content and the demands of what I call Transcendent Media platforms.

Do ethics, as we know them today, have a place in media? Yes, in some instances… but not all. The ideals of church and state that have for so long driven the philosophies, perspectives, and opinions of media must and will change to embrace the new world order of Transcendent Media. And this is an important fact to the universities teaching tomorrow’s magazine professionals.

Read and learn more

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06/15/2010

Magazines: Going From Dimensional to Digital



This post is about the first D2D (Dimensional to Digital) Conference sponsored by the Magazine Publishers of America (MPA). This conference will examine in detail the magazine industry’s problems with transitioning from paper to digital across a multi-channel and multi-device world AND monetizing in the new mediae as well!

Extremely interesting! Folks in journalism listen up…

From BusinessWire.com

RAMP CEO to discuss use of metadata for magazine publishers’ online initiatives at Magazine Publishers of America (MPA) event in NYC on 16 June 2010.

John’s Note: Metadata is loosely defined as data about data. Though this definition is easy to remember, it is not very precise. The strength of this definition is in recognizing that metadata is data. As such, metadata can be stored and managed in a database, often called a registry or repository. However, it is impossible to identify metadata just by looking at it. We don’t know when data is metadata or just data.[1] Metadata is a concept that applies mainly to electronically archived data and is used to describe the a) definition, b)structure and c) administration of data files with all contents in context to ease the use of the captured and archived data for further use. Web pages often include metadata in the form of meta tags.

RAMP, the industry’s leading Content Optimization platform for major online media publishers, announced today that RAMP CEO, Tom Wilde, will be a featured speaker at the Dimensional to Digital (D2D) conference organized by the Magazine Publishers of America on June 16 to discuss digital platforms and publishing for the magazine industry.

The panel entitled- “Metadata Rules: The Rules for Making Metadata the Currency of Digital Content”, will be held at 9:25 am at the Metropolitan Pavilion, 125 W 18th Street, New York City.

Other featured panelists are: Chris Grosso, SVP, Emerging Digital Business, NBC Universal; Nate Treloar, Principal Search Technology Evangelist, Microsoft; and Seth Earley, President, Earley & Associates.

About RAMP

RAMP is an advanced Content Optimization SaaS (Software as as Service) platform providing publishers’ workflow, discovery and engagement solutions to drive monetization of online content to users’ search and browsing behavior. RAMP offers publishers an open, flexible and modular capability to optimize large amounts of content, including text, audio, video and images, within dynamic publishing environments. As a result, publishers’ content becomes positioned for discovery and precise targeting, both on search engines and within publishers’ own websites. RAMP maximizes the value of publishers’ content while reducing costs.

Leading publishers using RAMP include NBCU, FOXNews, DowJones, Meredith, Comcast, and others. For more information visit: http://www.ramp.com/about-us/, or contact us at info@RAMP.com.

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