Publishing/Writing: Insights, News, Intrigue


World Association of Newspapers (WAN) – Expo Opens in Vienna


THE Global Newspaper Publishing Association

WAN – IFRA, the global organisation of the world’s press, representing more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries (phew! Lot of interesting info here :)) … opened its 41st newspaper publishing Expo in Vienna today.

And as might be expected, DIGITAL, with all its opportunities and challenges, will be front and center and consume many presentations RE publishing news to tablets and mobile devices thru apps.

IFRA Expo 2011 drew 306 exhibitors from 30 countries … 

WARNING: There are some excellent learning links in this post 🙂

From :

World newspaper publishing expo opens in Vienna

VIENNA: The trade exhibition for the newspaper publishing industry opened in Vienna on Monday, 10 October 2011 and provided an illustration of how the news industry is rapidly evolving. IFRA Expo 2011 drew 306 exhibitors from 30 countries including printing press manufacturers, editorial and advertising system providers and other suppliers to the newspaper industry.
Some 10,000 visitors from more than 90 countries are expected to attend the three-day expo, which covers nearly 11,000 square metres of space at the Reed Messe Wien Exhibition Centre.

“It’s safe to say we all arrive here at a particularly crucial moment for our industry. Expo has always served as a platform for innovation and an exchange of ideas among colleagues from all over the world – even with competitors,” said Jacob Mathew, president of the World Association of Newspapers and News Publishers (WAN-IFRA), the organiser of the expo.

“This expo also reflects how our industry is changing,” he said. “There are nearly 50 first-time exhibitors. As you might expect, many are from the digital arena, thanks to the continued developments in tablets, mobile services and applications, and paid content services. But look for some major announcements this week in print, even new press formats being introduced, major orders being signed, and the continued march towards automation.”

New media impact on news industry

Hans Gasser, president of the Austrian Newspaper Associations, also addressed the impact of new media platforms on the news industry.

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iPad Falling Behind in the “Savior of Publishing” Race – And Rightfully So!

Holy shitswowski! What’s going on with Apple and it’s stupid approach to putting up roadblocks to potential magazine and newspaper publishing clients in it’s iTunes Store RE handling of subscriptions?

Many popular magazine and newspaper iPad apps have already been developed to allow selling digital versions through Apple…AND the so-called Apple visionaries (idiots is more like it) are not allowing the personal information of subscribers to be accessed and managed by the content providers themselves!

Why? What is the purpose of this greedy hoarding? This should be a win-win situation for all parties to be more monetarily successful. The more direct use of personal demographic info will result in more targeted success for the newspaper and mag clients AND should result in more volume biz for the Apple iTunes Store.

Can someone with more insight than I explain this to me?

If Apple stays on this dumb course I think the popular mags and newspapers will take their business elsewhere. And where is that, you might ask? To the upcoming and surging Google and Android platforms, of course!

Also, Apple is demanding too damn much of a cut (30%) to allow the apps! Remember that great line from the New York gubernatorial campaign: The rent is too damn high!

Read these previous posts of mine for more background on this issue:

From this blog, Time Magazine is Unhappy with iPad Publishing

From Writers Thought for Today Blog, Publishers Becoming Wary of Apple

Here is a current little ditty on iPad News: Apple, Publishers Clash on Subscriptions from :

The iPad has been looked upon as the “savior” of the publishing industry, but relations between Apple and major publishers have hit an impasse that may be insurmountable. If the two cannot agree on key issues, the publishers may be taking their business elsewhere.

We’ve been hearing rumors for months that iPad apps for numerous popular magazine and newspaper titles will become available for subscriptions at the iTunes Store. Now the reasons for the delay have surfaced. According to Peter Kafka at MediaMemo, Apple and the publishers are “still miles apart” when it comes to the terms for how to sell subscriptions.

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Books on iPad Offer Publishers a Pricing Edge

The iPad offers publishers more control in setting eBook prices…Much more so than Amazon with their restrictive $9.99 cap. Motoko Rich, writing for the New York Times, puts it this way:

With a few notable exceptions, the print world welcomed Apple’s new iPad on Wednesday, eager to tap into the 125 million customers who already have iTunes accounts and are predisposed to buying more content from Apple.

We have learned that it is never wise to stand between a consumer and a preference” for how they get their content, said John Makinson, chief executive of Penguin Group, the book publisher.

The iPad may offer an even more attractive prospect: the chance to reset the downward spiral in e-book prices.

When Steven P. Jobs announced the new iBooks app, he said five of the six largest publishers — Hachette Book Group, HarperCollins Publishers, Macmillan, Penguin and Simon & Schuster— had signed on to provide e-book content for the new tablet.

In negotiations with Apple, publishers agreed to a business model that gives them more power over the price that customers pay for e-books. Publishers had all but lost that power on’s Kindle e-reader.

With Apple, under a formula that tethers the maximum e-book price to the print price on the same book, publishers will be able to charge $12.99 to $14.99 for most general fiction and nonfiction titles — higher than the common $9.99 price that Amazon had effectively set for new releases and best sellers. Apple will keep 30 percent of each sale, and publishers will take 70 percent.

One book publisher did not sign on to the iPad: Random House, the world’s largest publisher of trade books. Stuart Applebaum, a Random House spokesman, said the company would “look forward to our continuing conversations” with Apple.

In the short term, authors and publishers will most likely earn less from book sales on the iPad. On the Kindle, Amazon subsidizes the $9.99 price by paying publishers a higher wholesale price equivalent to what booksellers typically pay for print editions. But publishers were concerned that Amazon, as the dominant player, would eventually demand lower digital wholesale prices.

The agreement with Apple gives publishers leverage to negotiate with Amazon on future pricing.

Publishers acknowledge that digital content should be priced lower than the print content. “We listened to what consumers have said,” said Carolyn Reidy, chief executive of Simon & Schuster.

Amazon and others are likely to continue selling e-books through the Apple app store even after the iBooks app arrives. No publisher wanted to discuss publicly what would happen if Amazon and others continued to charge $9.99 for new releases. But once Apple begins selling e-books at a higher price, publishers could withhold titles if Amazon continues to discount books to $9.99.

Antitrust attorneys suggested there could be legal complications if Amazon claimed that publishers were colluding to set prices, or dictating prices to retailers, which is illegal under a 2007 Supreme Court decision.

Newspapers had mixed reactions to the iPad. Martin A. Nisenholtz, senior vice president for digital operations of The New York Times Company, said the combination of iPad and app “joins the best of print with the best of digital.”

The Times has not struck any deals with Apple yet, making it too soon to say whether the newspaper would charge for the app or solicit subscriptions on the iPad.

But Christian A. Hendricks, the vice president for interactive media at McClatchy, which publishes The Miami Herald and The Kansas City Star, said, “We haven’t seen tremendous interest as far as demand for newspaper subscriptions on it.”

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