Publishing/Writing: Insights, News, Intrigue

09/19/2011

06/28/2011

Random House + Politico = Real Time E-Books on 2012 Campaign


Instant E-Book News & Instant Gratification

A traditional publisher (TP) is teaming with the crackerjack website Politico to produce four, definitive, book-length e-books in real time RE the 2012 presidential campaign. Quite an experiment … AND a large step forward into the present publishing world by one of the biggest TPs … Random House.

All this is coming this Fall.

Just imagine, four book-length instant books detailing the in-and-outs and behind the scenes intrigue, as it unfolds, in a presidential election fiasco! Instant adventure, intrigue, con manship and lying as it comes to life!

Details in the book section of the Christian Science Monitor by Husna Haq:

Politico, Random House will team up on instant e-books

It’s an odd marriage, a May-December romance, but a youthful partner may be just what the publishing industry needs.

Yes, Random House is teaming up with the high-octane, whip-smart political news site Politico to publish a series of four e-books about the 2012 presidential campaign.

The books will tell the story of the 2012 presidential election in real time and will be available only in electronic format, with the first one to be released this fall. Each book will be between 20,000 and 30,000 words, written by Mike Allen, Politico’s chief White House correspondent, and former Newsweek editor-at-large Evan Thomas. (Former Newsweek editor-in-chief Jon Meacham, who became executive editor and executive vice president at Random House, will edit.)

It’s a completely new venture in publishing and political reporting – and a bold one, too.

Generally, post-election tell-all accounts from inside presidential campaigns emerge long after elections are over. Politico, however, is hoping to bring its rapid-fire reporting to e-books and be the first to create detailed, definitive accounts of the presidential race in real time.

“The digital format gives us the opportunity to do what we have not been able to before – release our titles almost instantly. This publishing partnership will give readers a seat on the campaign bus,” said Gina Centrello, president and publisher of the Random House Publishing Group, in a statement.

It seems even books, long the domain of patient souls, are responding to the short attention spans and instant-gratification culture of an audience that’s been fed a steady diet of 24-hour news, Twitter, Facebook, and mobile updates on breaking news. (Remember insta-books, like the ones written 48 hours after bin Laden’s death and before William & Kate’s marriage?)

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