Publishing/Writing: Insights, News, Intrigue

11/04/2010

Publishing is Drowning in Ads!


Ads, ads, ads and more ads! We get bombarded with them everywhere! Not only in digital publishing, but in print, too. They are all over the place on the internet (hell, even on the Merriam-Webster online dictionary when you look up a word!) AND even on the covers of print magazines in the form of corner page-peels, belly bands, ad “windows” of varying sizes and false, glued-on covers and gatefolds#@*%?!

Now, I can understand a reasonable amount of ads to make up lost revenue due to faltering subscriptions, etc…BUT, damn, have a little consideration for the consumer.

My advice to advertisers: Don’t overplay your hand! Consumers are overwhelmed with legit data as it is, but the more ads they have to wade through just dilutes not only their effectiveness but the legit site content they are placed on gets a bad rap as well.

A good example of this conundrum is illustrated in this article by Jason Fell in FOLIO magazine:

Does This Cover Push the Ad/Edit Line Too Far?

I’ve seen my share of advertisements on magazine covers over the last couple years. I’ve seen corner page-peels, belly bands and ad “windows” of varying sizes. I’ve also seen false, glued-on covers and gatefolds.

Something like this, however, I haven’t seen.

The cover of the October 7 issue of Canon Communications’ EDN magazine [pictured top, left] features the EDN nameplate as it usually would, but the remaining two-thirds—which normally is devoted to editorial—is all advertising. The space is shared by an ad from a company called Avago Technologies and a corner page-peel ad from Digi-Key Corp (which also has a full-page ad inside the magazine).

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