Publishing/Writing: Insights, News, Intrigue

05/28/2011

Espresso Printed Books…Instantly at Point of Sale!


I have posted many times RE my belief that the rapid developing new digital publishing technology would also spur new streamlined print technology tangentially.

One aspect of the new print tech is here and sold by On Demand Books.

Customers enter a brick-and-mortar store, or in some cases a library, and purchase any book from On Demand’s massive catalog of public domain and copyrighted titles, pay for the title, and walk out with a fully-bound, professional-quality paperback print copy of the book.”

You like printed books? Get yours here…And now…At your command.

This from Good eReader by Mercy Pilkington:

OnDemand Books Provides the Technology to Run Digital Publishing

Dane Neller, CEO of On Demand Books, which produces the software and machinery for the Espresso Book Machine, had a specific goal in mind for the BookExpo America 2011 event: to convince publishers that giving customers and book retailers the power to print any of its almost 7 million titles directly at the point of sale was a good idea.

“BookExpo was everything we hoped, it was a very promising three days. We met with a lot of publishers who are now on board with the idea of releasing their titles to our catalog for immediate sale to customers,” says Neller of On Demand’s presence at BookExpo.

It shouldn’t have been a hard sell. Customers enter a brick-and-mortar store, or in some cases a library, and purchase any book from On Demand’s massive catalog of public domain and copyrighted titles, pay for the title, and walk out with a fully-bound, professional-quality paperback print copy of the book. Yet there have been publishers who are reluctant to release their titles to print-on-demand technology, largely due to the relationships they maintain with their printing houses. Another hurdle to leap is the fact that publishers set a suggested retail price for books and the booksellers set the actual price’ On Demand simply makes the technology available without getting involved in the politics of setting price points.

But On Demand’s Espresso Book Machine is a win-win for publishers, booksellers, authors, and readers. The publisher chalks up another sale, the book store can push high-interest product without losing valuable shelf space to stagnant inventory, the author comes away with another happy member of his fan base, and the reader gets a great book.

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03/09/2010

Print Magazine Advertising to Grow in 2010 Despite Popularity of Online…


…For first time, however, spending on digital expected to outpace print.

It looks like all media types (especially print and digital) might be seeking (and finding) their own level RE advertising profits. I have mentioned in previous posts that when the newness of digital gadgets (Kindle, iPad, plus more to come) wears off a little and the dust settles…that print will still be standing, albeit not dominating.

One of my favorite go-to industry sources, FOLIO magazine’s reporter Jason Fell, reported this today:

Consumer and trade businesses this year are projected to spend approximately $119.6 billion on online and digital advertising strategies while shelling out $111.5 billion to print projects, research and advisory firm Outsell said Monday. Some good news for print: Ad spending on magazines is forecasted to be up 1.9 percent to $9.4 billion.

According to Outsell’s “Marketing and Ad Spending Study 2010: Total U.S. and B2B Advertising” report, overall spending on marketing and advertising will be $368 billion this year, an increase of 1.2 percent over 2009. Taking an overarching look at b-to-b and b-to-c businesses, the report projects spending, share and growth for five media types—online, events, print, TV/radio and PR/other.

Other findings from the report included that b-to-b advertisers see cross-media marketing as the most effective option with 78 percent combining three or more marketing methods; advertiser’s own Web sites generate the highest ROI for b-to-b; and social media has a firm place in marketing efforts—51 percent said Facebook is “extremely or somewhat” effective, 45 percent for LinkedIn, 35 percent for Twitter and 25 percent said the same for MySpace.

For the 2010 report, Outsell said it surveyed more than 1,000 U.S. advertisers in December 2009.

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