Well, they have just changed their name to The Association of Magazine Media…which they still abbreviate or accronym as MPA?!
Why don’t they just use AMM for Association of Magazine Media?
The reasoning for the new name, they say, is to get away from the words “print” and “publishing” which they figure are dead to the younger generation.
What a cluster muck of thinking! For one, they are still publishers regardless of the media format and secondly, print is not going away (changing yes, but not dying); on the contrary new print tech is here and more surprises are coming in print media.
They’ll always be the Magazine Publishers of America to me
The Magazine Publishers of America said on Friday that it is renaming itself the MPA — The Association of Magazine Media. The notable difference is the omission of the word publishers. Why?
“MPA is underscoring the fact that magazine media content engages consumers globally across multiple platforms, including websites, tablets, smartphones, books, live events and more.”
“More” presumably means “printed magazines,” but nobody in media is all that hot on associating themselves with words like “publish” and “print” because to young people (or young “consumers” in the parlance that people use when their sole desire is to make money from you) and investors those words smell like death.
When magazine publishers like Conde Nast and newspaper publishers like Advance Publications (like Conde Nast, owned by the Newhouses) have been forced to cut hundreds if not thousands of jobs and stop publishing some of their products, it doesn’t do much good in the public relations department to accentuate the part of your business that is fading, even if it still produces 80 to 90 percent of your revenue. Fortunately, Time Inc CEO and incoming MPA Chairman Jack Griffin manages to refer in passing to “print” one time in the press release quote.
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