Publishing/Writing: Insights, News, Intrigue


How to Publish a Blog on Kindle

Filed under: Amazon Kindle,publishing blogs on Kindle — gator1965 @ 8:07 pm

How would you like to publish your blog in the Kindle Store? This will automatically monetize your blog by having Kindle readers pay a small subscription fee (usually 99 to 199 cents/month of which you will get 30% royalties).

Stephen Windwalker described the steps to publishing your blog/s on Kindle on a past post on his Kindle Nation Blog (which I believe has been replaced by his weekly Kindle Nation Newsletter)…I pulled this information off of

21 Steps: How to Publish a Kindle Blog (And Why You Might Want To….)
This post, from Stephen Windwalker, originally appeared on his Kindle Nation Daily blog on 11/15/09, and is reprinted here in its entirety with his permission.

Kindle, how do I blog thee? Let me count the ways….

In the past few months I’ve had numerous writer-blogger-publisher friends and colleagues ask me how to publish their blogs and other content as Kindle Blogs.

•Or how to take the short stories or social commentary that they have been writing for other media and make it come alive on the Kindle.

•Or, in the case of some very talented people who write everything from business marketing material to political content to community organizing campaign literature, how they could re-purpose the publications that they or their organizations are already doing as Kindle blogs so that they could begin to reach a wider audience.

•Or how to take those steamy stories they’ve been writing for years and connect them with the thousands of Kindle readers who appear — from Kindle sales rankings — to have an appetite for erotica and like the fact that the Kindle does not require a brown paper bag.

•Or how to turn Kindle owners on to the wonderful services or products that their businesses provide to the public.

Those of us who tapdance on the keyboards come in so many different shapes, sizes, and settings.

At first, back in June when I had just begun to make Kindle Nation Daily available as a Kindle edition blog, I might have answered, “Don’t bother.” Although I had plenty of independent confirmation of wide and growing readership, I was skeptical that significant numbers of people were going to pay for the goat when I was already giving away the goat’s milk for free.

With monthly summaries that show up a couple of weeks after the end of each month, Amazon is slower to report Kindle blog subscription and revenue data to its publishers than any other of its formats, which generally report in something close to real time when they are working. But based on the data that I could gather, it seemed that very few Kindle blogs were thriving. When my own numbers began to come in — with 7 subscriptions in May and even with 150 for June and 201 for July — well, it was nice to have some paying readers, but at 30 cents a pop as my monthly royalty for each 99-cent-a-month subscription it certainly did not seem like a business model. I now have over 7,500 people reading my posts each week in their several free formats, and I certainly don’t expect the number of paid readers ever to catch up with the number of free readers.

But as the “installed base” of Kindle owners has continued to grow dramatically each month, and promises to keep growing, I’ve changed my mind about the usefulness of the Kindle blogging format, and I would no longer say “Don’t bother” to anyone with useful information or creative work to share. Granted, the number of Kindle owners who subscribe to Kindle blogs remains very small: my educated guess is that there are somewhere south of 10,000 regular Kindle blog subscribers among roughly 2 million Kindle owners at present. My own subscriber numbers keep growing — from 201 in July to 346 in August, 494 in September and 778 in October — but while the percentages of increase are astonishing, the actual numbers and revenue figures are tiny. It’s great to be the #1 blog in the Kindle Store this morning, but the fact that somewhere in the ballpark of 99.96% of Kindle owners do not read my blog certainly constitutes a cold splash of reality.

Or should I see it as opportunity?

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