Publishing/Writing: Insights, News, Intrigue

04/09/2011

Text-Messaging Publishing Suite


This is a suite that utilizes CMRL (the Concise Message Routing Language) to allow people to text websites…And, everybody knows (I didn’t, of course!)… that text messaging is the world’s most powerful and direct marketing medium.

Having said this, and realizing I’m in unexplored territory in my knowledge base, I will introduce you to the expert in this field: DOTGO, a powerful mobile publishing platform, in this press release yanked from Bradenton.com (nice weather in Bradenton, FL., by the way):

DOTGO Launches Text Messaging Publishing Suite for All 100 Million Internet Domains

CMRL-Based Suite Makes Person-to-Website Text Messaging Available to All

Text-messaging technology leader DOTGO today announced the launch of its much-anticipated web-based publishing suite, allowing all 100 million Internet domains to take advantage of text messaging, the world’s most powerful and direct marketing medium.

The new web-based interface, called DOTGO Publisher, is built on top of DOTGO’s mobile markup language CMRL, the Concise Message Routing Language. With its release of the new tool, DOTGO has leveled the playing field for those seeking to use text messaging to promote their brands–from individuals and small businesses to leading media companies.

Prior to DOTGO, running a text messaging service was very expensive, time-consuming, and relied on software that was either technically complex or limiting. DOTGO eliminates these obstacles, bringing text messaging to all 100 million Internet domains, by introducing two unique ideas. First, DOTGO maps the first word of any text message sent to the phone number DOTCOM (368266) to the corresponding .com Internet domain name. For example, anyone with a cell phone can access a site like google.com by texting the word “google” to the phone number DOTCOM (368266). This means all 100 million Internet domain names now have a way for their users to text them. Users of .edu, .gov, .net, and .org domains can similarly use the phone numbers DOTEDU (368338), DOTGOV (368468), DOTNET (368638), and DOTORG (368674).

Second, DOTGO has developed the first and only markup language for text messaging, called CMRL, the Concise Message Routing Language. CMRL does for text messaging what HTML does for the web: it allows web developers to author the text messaging responses for their Internet domain names. The introduction of DOTGO Publisher brings the power of CMRL and DOTGO to all non-developers, and features a site builder for authoring CMRL, a message center for broadcasting messages, and analytics for showing detailed text messaging statistics for an Internet domain name.

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