Publishing/Writing: Insights, News, Intrigue

07/12/2011

Tablet, E-Reader Addicts Also Want Print


Printed Books Still Desired

This is not surprising to me at all … I have posted many times RE the NON-demise of the printed word.

John’s Note: I tried to link to all past posts on ‘printed word’ or ‘print’ but WordPress is giving me trouble tonight! Just go to the “search this site button” at top of this page and enter ‘print’ for my past discussions. 

Oh, the printed word has definitely gone through changes … but, think about it … these changes were brought about by what? Why, the ‘printed’ word itself, of course … only in a different format (digital), that’s all.

A study on this very issue is presented in an article for FOLIO Magazine by Executive Editor Matt Kinsman:

Study Says Tablet, E-Reader Users Haven’t Given Up Print

Few magazine apps in the App Store don’t have at least one reviewer clamoring for a subscription package that bundles print and app, and now a new study from GfK MRI suggests that rather than abandoning old media, tablet and e-reader users might still be print’s best audience.

John’s Note: By the way GfK means ‘Growth from Knowledge’ and MRI means ‘Mediamark Research and Intelligence’

According to the study, tablet owners are 66 percent more likely than the average U.S. adult to be heavy users of printed versions of magazines, while e-reader owners are 23 percent more likely to be heavy print users.

The study also says men are more likely to own tablets while women are more likely to own e-readers (although I still dig my Kindle and I’ll arm-wrestle anyone at GfK MRI or Yudu who makes fun of me).

Read and learn more

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02/02/2011

A “Publishing Ecosystem”


Enjoy Reading, Support Writing

What would it be worth to you to visit sites and just read the real content you’re interested in without all the ads, announcements, etc.? AND have this content delivered in a straightforward, easily readable format? AND still allow for the compensation of the authors of the great content you are most interested in (so they will continue to produce what you like the most)?

Distraction-free, absolutely-absorbing reading sounds great, no? Well it is now possible through a new service called the Readability Project…A service formed by two well established companies: Readability and Instapaper.

David Chartier, Macworld , has more details:

Sustaining a publishing business on the Internet can be a tricky, as many readers expect content for free and adopt tools to strip out advertising. In an attempt to move things forward, two stand-out services–Readability and Instapaper–have announced plans for a new service that makes it easy for readers to compensate their favorite sites.

If you’ve never heard of Readability, it’s a service that strips away everything from a Webpage except for the content you want to read. It’s a lot like the increasingly popular Instapaper, except it works in your desktop browser on the current page you’re reading. A point of contention, however, has been that some of the content Readability (and Instapaper) strips away includes ads–one of the few online revenue sources available to publishers.

This is why the new Readability Project is so interesting. It’s a service that allows you to pay a monthly fee of your choosing to Readability, which is then dispersed between the sites you visit based on the number of articles you read. The minimum payment is $5 per month, but you can pay more if you want (for what it’s worth, I’ve already signed up at $10 to test the waters). “You get a fantastic reading experience,” Readability’s site explains. “Publishers and writers get compensated for the content you enjoy.”

Read and learn more

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