Publishing/Writing: Insights, News, Intrigue

03/29/2011

Market Intelligence for the Publishing and Media Industries


 

Simba Information is a research, analysis and consulting firm for the publishing and media industries. I have posted on Simba before on my Writers Welcome Blog and you are cordially invited to read that post for more info and background.

Today I am focusing on Simba again to introduce their complete new white paper: Simba Information’s 2011 Forecast Snapshot. In this white paper they have “compiled an overview of forecasts and predictions for 2011’s markets, from the professional, yellow pages, trade and education book markets–each of which is briefly introduced to ensure at least passing familiarity with the subject at hand.”

Simba Information provides key decision-makers at more than 15,000 client companies across the globe with timely news, analysis, exclusive statistics, and proprietary industry forecasts. Simba’s extensive information network delivers valuable independent perspective on the people, events, and alliances shaping the media and information industry. Our tightly focused editorial and marketing teams meet these needs through the publication of newsletters and market research reports, while our seasoned industry experts bring Simba’s powerful information to life through consulting services.

If you REALLY want the inside intel on the STM (Scientific, Technical and Medical) publishing and other media world functionings you will want to familiarize yourself with Simba…And that’s the real mojo!

Here then is the link to Simba Information’s 2011 Forecast Snapshot . Enjoy the read and learning!

Remember, Kindle lovers, you can get this fine blog on your Kindle here  🙂

02/04/2011

Publishing Pother Makes No Dent in Professional Book Publishing


Professional book publishing; which includes the legal, medical, business, scientific and technical fields; has weathered the chaotic publishing field  transformation of late and has pretty much maintained a steady flow of publishing flurry…to the tune of approximately 13 billion in 2010!

New professional books have busily occupied actual shelf space in bookstores and libraries as well as staked out new real estate in the e-book and digital online world.

Simba Information, the leading authority for market intelligence in the media and publishing industry, spills some data from it’s “Global Professional Publishing 2009-2010” report that I picked up from a MarketWire press release:

Professional books, still a foundational reference source for most working professionals, grew 1.1% to $13.9 billion in 2010, an initial step toward a full recovery. Media and publishing forecast firm Simba Information’s latest report, “Global Professional Publishing 2009-2010,” details the resilience of professional books through the recession and the explosive adoption of electronic models.

After losing sales in 2009 due to contracted library budgets and decreased exports, professional book publishing, which includes the legal, medical, business, scientific and technical fields, has nearly regained its 2008 position. Although largely due to a recovering economy, new e-book strategies and products from large commercial publishers have helped libraries make the most of their budgets and shelf space. 

“Although publishers have dealt with electronic journals for years, producing electronic books as a viable publishing product is slowly taking hold,” said Dan Strempel, lead author of the report. “E-books are now gaining a prominent foothold within the professional and academic world at large.”

Historically vilified by the scholarly publishing world, search giants, such as Google and Yahoo!, have proven to be a boon to the industry, as added exposure has increased book sales. The report finds publishers are especially excited about Google Books, which allows users to browse sample pages before purchasing the full text or designated sections.

Read and learn more

11/21/2010

An Insight into the Scientific, Technical & Medical (STM) Publishing Arena


With increasing budget constraints hitting academic institutions, libraries and corporate advertisers…constraints brought on by the current recession…the scientific, technical and medical (STM) publishers are experiencing shrinking profits.

Though not by too much in this writers opinion! Hell, The global STM publishing market saw total sales of $20.3 billion in 2009! But, then again, I am not an expert nor am I rich…and $20 billion seems a wondrous number to this peasant. This represents a decrease of 1.6% for the STM folks in 2009. Is this all that bad?….Naaah. Many are doing MUCH worse!

This report from “Insights from the Editor” at Simba Information:

After shrinking 1.6% in 2009, the market for scientific, technical and medical publishing is poised to regain modest growth in 2010. However, according to Global STM Publishing 2009-2010, a new report from media industry and forecast analysis firm Simba Information, leading report publishers will require new strategies to maintain growth in what is expected to be a painfully slow recovery.

The global STM publishing market saw total sales fall to $20.3 billion in 2009 due to a broad impact on revenue streams from the worldwide recession. As detailed in the report, academic institutions faced budget pressure, which made subscription renewals difficult. Corporate customers and advertisers also cut back their spending in light of the recession. With the economy expected to slowly recover, the report projects sales in the combined STM markets to finish the year slightly ahead of 2009 results.

These market pressures are not expected to dissipate immediately. The question is how long will they last? If library budget constraints and shrinking advertising expenditures produce a couple of soft years, the market leaders will be able to ride it out with cost containment; however, if the current situation lingers and libraries start cancelling big contracts, publishers will be under the gun to find alternative strategies.

Read and learn more

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