And what is carrying the digital revolutionary message? What is the crucible containing the crital content…the secret strategy?
Ebooks, that’s what!
As Wesley Lynch, writing for Tech Leader, says in his report, E-books: Publishing on the eve of a revolution,…‘Not even Facebook reaches out from the digital into the physical world to the extent that e-books do.’
The mercurial world of the internet remains a catalyst for change. In recent history, iTunes, the seminal digital music download platform, has turned music distribution upside down.
Now, with e-books poised to hit the mainstream, we’re on the eve of a revolution to rival that.
People don’t appreciate how deep the impact will be on our day-to-day lives. Not even Facebook reaches out from the digital into the physical world to the extent that e-books do. Mobile phones and One Laptop Per Child don’t add value in and of themselves. An e-book reader such as Amazon’s Kindle, however, comes with a content value proposition so compelling that it is single-handedly changing the way books are distributed, bought, sold and read.
So how will the comely, harmless-looking Kindle change how we think about, interact with and deal in books?
Print (books, magazines and newspapers) will die