Publishing/Writing: Insights, News, Intrigue

09/14/2011

Poignant International Newspaper ‘The Guardian’ Opens Office in U.S.


One of my favorite and intellectually incisive international news resources has been the British newspaper The Guardian … I love it!   

The new American soil version,  http://www.guardiannews.com/ , debuted yesterday and I welcome it wholeheartedly. 

The Guardian‘s original website had more than 10 million unique visitors in the U.S. in August, according to comScore.
 
These details by Matthew Flamm in Crain’s New York Business.com:
 

The British are coming: Guardian hits U.S.

The left-leaning British newspaper has unveiled Guardiannews.com, the beginning of an effort to carve out a footprint in American cyberspace. To come: writers, technologists and “American expertise.”

The Guardian has launched its U.S. website, marking the left-leaning British newspaper’s latest attempt to expand its footprint in the American market and score advertising dollars out of its substantial U.S. readership.

Guardiannews.com, which went live Tuesday morning, is just “the beginning of our efforts, not the reveal of a finished product,” wrote Janine Gibson, editor in chief of Guardian US, in a blog post.

Based in New York, the new outpost has hired former New York Times writer and editor Robert Mackey and will bring on a team of other writers, technologists and editors. The aim is to “combine the Guardian‘s internationalist, digital journalism with American voices and expertise,” and draw on the paper’s reporters around the world, Ms. Gibson wrote.

The Guardian‘s website had more than 10 million unique visitors in the U.S. in August, according to comScore. In 2007, parent Guardian Media Group launched the Guardian America website, which had more of a U.S. focus than the current effort, but it failed to catch on.

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