Publishing/Writing: Insights, News, Intrigue

01/19/2011

Interactive Digital Books-Making Reading an Experience


I first posted about video-enhanced books on my Writers Welcome Blog back in February, 2010. These new interactive  books are called

Vook

“vooks” and, along with the written content, offer video, enriched imagery and social sharing!

Vooks Inc. offers these digital, interactive books and the company is growing in popularity and investment funding…just wrapping up $5.25 million in Series A financing from investors including VantagePoint Venture Partners and Floodgate Fund.

Here is the latest poop from Ty McMahan of The Wall Street Journal:

Are “Vooks” the Future of Book Publishing?

You can find a Sherlock Holmes book in just about any bookstore. But when you buy an interactive digital book called a “vook,” you get the “Sherlock Holmes Experience.”

So says Vook Inc., which offers digital books that combine video, text, photos and social sharing. Its Sherlock Holmes vook, for instance, features two classic stories by Sir Arthur Conan Doyle – “The Man with the Twisted Lip” and “The Adventure of the Speckled Band” – and enhances them with videos that delve into the history and legend surrounding the character of Holmes.

Vook founder and Chief Executive Brad Inman said he believes he has found the future of publishing. Some investors agree. The company told VentureWire it has closed $5.25 million in Series A financing from investors including VantagePoint Venture Partners and Floodgate Fund, a firm founded by angel investor Michael Maples. Vook plans to add to its sales team and continue to accelerate the technology platform.

Read and learn more

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08/26/2010

Video In Print Magazines


http://www.youtube.com/v/UaMdYrNVLG0?fs=1&hl=en_US
Ever since Entertainment Weekly put a video (chip?) in an issue of their print magazine awhile back I have been mesmerized with the concept. Now Meredith Corp.’s Successful Farming has included a video ad in their August issue.

I am still like a kid in an astrology lab, being completely blown away with all the new wonderment! This video-in-print-pages process, I admit, I don’t understand…but, I’m just flabbergasted by the whole reality of it!

Jason Fell, FOLIO magazine, wrote this fine piece today about video in print:

It was only a matter of time before more print magazines followed Entertainment Weekly’s footsteps and start incorporating video elements into their print magazines. Next up on the list is Meredith Corp.’s Successful Farming, which partnered with advertiser Bayer CropScience to develop a video insert that appeared in the August issue.

According to publisher Scott Mortimer, Successful Farming and the pesticide company—through its communications agency Rhea+Kaiser—began collaborating on the initiative more than six months ago. The ad, for Bayer’s Votivo product, is a four-page insert that includes a two-inch-by-two-inch video screen on page 20 of the magazine. The screen plays an opening message when a reader opens to the page and then four additional videos depending on which buttons the reader pushes.

The video ad insert was distributed to 17,000 of Successful Farming’s subscribers. The magazine helped cross reference its sub list with the Bayer CropScience’s database in order to target the most qualified potential customers for the Votivo product.

Read more and see a demonstatiion video at http://alturl.com/v5vkj

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