Publishing/Writing: Insights, News, Intrigue

05/05/2014

Borrowing Credibility = Intelligent, Instant Marketing for Newbie Writers


“Damn, guys, I met Stephen King at a conference last week and you would be surprised what he told me about the tricks he used to get published for the first time!”

This statement will perk up your listeners’ ears and they will hang on and pay more attention to every word you say after that opening statement — simply because you are paraphrasing a credible source and not just spouting your own words (even though your own words may be just as knowledgeable and accurate on the subject matter).

And, you don’t have to meet credible, renowned personalities in-person — you can read their advice and teachings in articles and quote them as well.

Borrowing credibility lends instant marketing value to your content. A simple but powerful concept that is often overlooked or not appreciated and therefore not strategically applied.

More insight provided by Al Bargen from Wordpreneur dot com:

 

The Single Fastest Way to Build Credibility as a Virtually Unknown Writer

Okay, so you feel that practically nobody knows who you are. How do you expect people to read your book or blog post and believe what you’re saying? That’s a question we get a lot at my site, and people want to know how to become a credible source of information when they haven’t yet built a name for themselves.

The problem isn’t that these people (you?) are not credible sources of information. They’re usually just as credible as the first guy at the head of the popularity contest. But therein lies the problem. Credibility isn’t so much about being able to know what you’re talking about. It has much more to do with being the more popular source of information out there.

That’s not necessarily a bad thing as most people who become well-known as great sources of information are also people who know their stuff really well. It only becomes a problem for you, even though you know your material like the back of your hand, if you’re not exactly well-known on the Net yet.

The good thing is there is one tried-and-true method of building your credibility in a flash. Just borrow credibility from people you know other people trust. Those are the experts in their field who have credentials to follow their names. Sure, there are people with PhDs and there are people with multimillion dollar businesses behind them. They’re great sources of information. But we’re also talking about academics, bloggers and book authors who spend a long time deeply immersed in their fields.

Continue reading here

This Publishing/Writing Blog is available on your Kindle :)))

 

 

source article: http://wordpreneur.com/16197/the-single-fastest-way-to-build-credibility-as-a-virtually-unknown-writer/

Advertisements

04/10/2011

There’s No Such Thing as Easy in the Writing Biz!


Joanna Penn is one of my favorite mentors and I have learned a great deal of insight from her. Two days ago she had a guest post on her Creative Penn site by Grant McDuling titled “Write For A Living In Seven Easy Steps”

While reading this post, two things struck me right off…First, I thought, NOTHING is easy in the writing business world; unless it happens by accident, it seems!

And second, after Mr. McDuling lists his seven easy writing steps (which I respectfully disagree with as being easy and are much too broad and generic), he goes on to say (and rightfully so) that “Launching out on your own in business – any business – takes courage and a great deal of faith in your own abilitiesJohn’s Note: and here comes the kicker: But it also takes a whole lot more; money, discipline, dedication and even, some would say, madness. But there’s another absolutely important ingredient that no university, school or college teaches, and that’s ATTITUDE. You have to think of yourself as a businessperson and not a writer. You are a businessperson whose business happens to be making a profit – through selling words.”

All true enough. But even MORE true is Mr. McDuling’s statement about it taking a lot more than intimated in the seven easy steps…and included in this “more” is money, discipline, dedication and even, some would say, madness…The money part is especially true. 

I loved the post, though, because it got my juices going!

Write For A Living In 7 Easy Steps (from the Creative Penn):

This is a guest post from ghostwriter Grant McDuling. You can also listen to an audio interview with Grant on making 6 figures as a writer here.

As a full time writer, I get asked so many times by all sorts of people what it takes to give up the day job to become a full time writer. This was a question I too had pondered long and hard years ago.

You see, I had been dabbling in writing since a school boy back in the 1960s and always felt this inner urge or compulsion to write. But as time went on and I grew up, realizing this goal became harder and harder because I found myself going down a path I didn’t want but had to pursue because commitments came along that had to be tended to. Commitments like paying the rent, buying food, paying off a car, to mention but a few.

The road to becoming a full time writer seemed to be an impossible one to follow — until I couldn’t resist the urge any longer and decided to do something positive about it.

My experience in the business world convinced me that, if I was to be serious about it, I would have to treat writing just like any other business. I was going to have to set about developing a plan of action.

This I did, but mostly by relying on non-business-like behavior; a healthy dose of enthusiasm mixed with gut feel and a liberal sprinkling of trial and error got me to the point where I at least had a system to work with. And it was a system based on business lines.

This gave me the courage to take the proverbial plunge, and I have never looked back.

So what was my system?

In simple terms, it consisted of 7 basic steps:

(1) Take control of your own future. Here I am referring to assuming responsibility for your own future. And become accountable. Have a plan to get rid of debt. You can read more about this in my Kindle book Write for a Living in 7 Easy Steps

(2) Getting into the writing profession needs the right ATTITUDE. It’s about seeing yourself as a professional writer.

(3) Become a PRACTICING writer. Just like lawyers or doctors are in private practice, so too must you be. Understand and make use of the principle of leverage to achieve more with less. Syndication is a good example here.

(4) Concentrate on sales and marketing. Understand that, as a practicing writer, you should be spending around 50% of your time on sales and marketing.

Read and learn more

04/14/2010

How Writers Should Set Goals

Filed under: setting goals,writers' goals,writing,writing goals — gator1965 @ 1:12 pm


Goal setting has never been my forte…BUT, I am working on it! Guess I need to set a goal to set better goals…At any rate, I read a great blog on GENREALITY by Bob Mayer that gives some sharp direction (what else would you expect from an ex-green beret) on setting strategic goals for writers and the tactical (or sub-) goals that lead to their accomplishment:

The Hierarchy of Goals

Overall Writing Goal. (Strategic)

Book goal. (Tactical)

Business goal (Tactical)

Shorter range/daily goals (Tactical)

So let’s talk about your strategic writing goal. It can be anything, but it’s important that you lock it down. Some broad examples:

I will be a NY Times best-selling thriller author in five years.

I will write my memoir for my grandchildren in the next three months.

I write part-time simply because it is a hobby and spend an hour a day on it.

I want to be published within 2 years by a major, traditional press.

I will have my book in print within 2 months via self-publishing.

I will write a book that will help people with —– and spend the next three years using it to bolster and complement my speaking career.

The Importance of Your Strategic Goal:

It starts your creative and practical process.

It determines your tactical goals.

Remembering it keeps you focused.

It is the core of your work regime.

It is the core of your marketing campaign.

All tactical goals must align with it in the hierarchy.

Tactical Goals.

The key to exactly knowing your strategic goal is that every tactical goal that follows is designed to support it. Thus, everyone’s path will be different based on having different strategic goals. Everything that you do and learn is filtered through your specific strategic goal. When you go to a writers’ conference, everything you hear is also filtered through your strategic goal. So two people attending the same session are going to walk out with two different impressions, each filtered through their point of view, which is shaped by their strategic goal.

What I have seen—and experienced—is that most writers do their first book blindly and don’t have a plan beyond finishing it and trying to sell it. Most writers spend too much time and effort trying to sell their first book, rather than moving on to a second and third manuscript. Rarely does a first manuscript sell. Most published authors I know sold somewhere around number two or three. At a daily level, many writers don’t have a plan for writing every day.

When you state your goals, they should be done in one sentence. The sentence should have a positive verb that indicates the action you want to use to achieve your goal. The verb must indicate an action you control—to an extent. In publishing, you control the writing and the way you approach the business. Beyond that, the publishing gods are fickle. I will become a NY Times Bestselling author in five years seems a bit lofty. But here’s the bottom line: if that’s what you want to achieve, then state it. And then develop a plan to do it. This greatly increases you odds of achieving the goal than the hit-or-miss method. I have listened to many successful authors and many of them set out with lofty goals, and then busted their butt to achieve those goals. As you will see shortly, once you have that strategic goal, it changes everything you do, because everything you do has to support that goal.

Your goal should have an external, visible outcome. Just as in your novel your character’s goal should be something concrete and external, so should yours.

You should have a time lock for achieving the goal, unless time is of no consequence to you. For most of us, time is the most valuable asset we have.

KEEP IT POSITIVE- A NEGATIVE GOAL ACCEPTS DEFEAT

Here’s another thing about stating your goal: Putting it out there, verbally and in writing, is a form of making a commitment. I know many writers get some static from those around them about all the time and money they invest in writing when they are unpublished and there seems to be no payback. If all those around you see is you sitting in front of a computer staring into space and then going off to conferences, they might start to question what you are doing. Letting others know your goal is committing you to trying to achieve it and also lets others know you’re serious about what you are trying to achieve. Then showing your tactical goals such as how much time you allocate each day to writing, attending conferences, taking workshops, etc. will make sense in terms of the framework of the larger, long-term goal.

It also puts pressure on you to stick to your goals. I know many people who are afraid to clearly state their goals because by not doing so, they can slack off day after day. Also, some are afraid to state goals because they fear ridicule.

In 1987 Jim Carrey was 25 years old and a struggling comic. He drove his Toyota up Mulholland Drive in LA. Overlooking the city he wrote himself a check for $10 million. He dated it 1995 and noted it was “for acting services rendered”.

He was wrong. In 1995, his price for a movie was $20 million.

Blog at WordPress.com.

%d bloggers like this: