“Damn, guys, I met Stephen King at a conference last week and you would be surprised what he told me about the tricks he used to get published for the first time!”
This statement will perk up your listeners’ ears and they will hang on and pay more attention to every word you say after that opening statement — simply because you are paraphrasing a credible source and not just spouting your own words (even though your own words may be just as knowledgeable and accurate on the subject matter).
And, you don’t have to meet credible, renowned personalities in-person — you can read their advice and teachings in articles and quote them as well.
Borrowing credibility lends instant marketing value to your content. A simple but powerful concept that is often overlooked or not appreciated and therefore not strategically applied.
More insight provided by Al Bargen from Wordpreneur dot com:
The Single Fastest Way to Build Credibility as a Virtually Unknown Writer
Okay, so you feel that practically nobody knows who you are. How do you expect people to read your book or blog post and believe what you’re saying? That’s a question we get a lot at my site, and people want to know how to become a credible source of information when they haven’t yet built a name for themselves.
The problem isn’t that these people (you?) are not credible sources of information. They’re usually just as credible as the first guy at the head of the popularity contest. But therein lies the problem. Credibility isn’t so much about being able to know what you’re talking about. It has much more to do with being the more popular source of information out there.
That’s not necessarily a bad thing as most people who become well-known as great sources of information are also people who know their stuff really well. It only becomes a problem for you, even though you know your material like the back of your hand, if you’re not exactly well-known on the Net yet.
The good thing is there is one tried-and-true method of building your credibility in a flash. Just borrow credibility from people you know other people trust. Those are the experts in their field who have credentials to follow their names. Sure, there are people with PhDs and there are people with multimillion dollar businesses behind them. They’re great sources of information. But we’re also talking about academics, bloggers and book authors who spend a long time deeply immersed in their fields.
source article: http://wordpreneur.com/16197/the-single-fastest-way-to-build-credibility-as-a-virtually-unknown-writer/