Publishing/Writing: Insights, News, Intrigue

12/30/2010

Books Becoming Popular Marketing Tools-Generate ‘Invisible Income’


Another view on book publishing…or reasons to publish a book.

Nontraditional authors (entreprenuers, dentists and other professionals) published over 764,000 titles in 2009! That’s double the number in 2008 and six times the number published in 2007 according to Bowker LLC, which assigns the unique ISBN numbers that identify books.

These authors do not write and publish in hopes of writing a best-seller…but, instead, to generate what has become known as ‘invisible income’.

When you publish a book you become somewhat of an expert and the ‘invisible income’ results from speaking engagements, consulting, press and new customers.

Makes sense.

Sarah E. Needleman writes this for the Wall Street Journal:

Charles Martin is among hundreds of dentists doing business in the Richmond, Va., metro area. But his resume lists one credential that few of his peers boast: Author.

“If you write a book, you are an expert,” says Dr. Martin, who spent roughly $40,000 to publish and market five books, including “Are Your Teeth Killing You?” and “This Won’t Hurt a Bit.”

Dr. Martin says those books have brought in roughly 450 new patients to his practice. “Who would you rather go to?” he asks. “Someone who has written a book, or someone who hasn’t?”

Books are becoming popular marketing tools for the self-employed. An estimated 764,448 titles written by entrepreneurs and other nontraditional authors were published in the U.S. in 2009, including reprints. That’s more than double 2008’s figure and six times as many as in 2007, according to Bowker LLC, which, for U.S. publishers, assigns the unique ISBN numbers that identify books.

Entrepreneurs in most cases aren’t actually looking to produce best-sellers. Instead, most are taking advantage of new forms of publishing, including electronic publishing and print-on-demand, to generate “invisible income,” says Adam Witty, founder of five-year-old Advantage Media Group Inc., a Charleston, S.C., publisher. That income stems from “speaking, consulting, press and new customers. It’s not about selling copies.” Mr. Witty is the author of “21 Ways to Build Your Business with a Book.”

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11/13/2010

The Samsung Galaxy Tab Challenges Apple’s iPad

Filed under: Apple iPad,electronic tablets,John R. Austin,Samsung Galaxy,WSJ — gator1965 @ 3:51 pm

I often post on electronic gadgets that are useful to writers and publishers. The iPad and now it’s first credible challenger from Samsung, the Galaxy Tab, are such devices.

I love certain aspects of the Galaxy over the iPad…It’s more compact size and lighter weight, for one. It can be handled in one hand versus two for the iPad with a screen size of 7″ compared with iPad’s 9.7″. Also, the Galaxy includes the three most-requested features missing in the iPad: a camera (two in fact), the ability to run Web videos and applications written in Adobe’s Flash software and multitasking.

This report comes from Walter S. Mossberg in the Wall Street Journal:

After seven months of unchallenged prominence, Apple’s hot-selling iPad now has its first credible competitor in the nascent market for multitouch consumer tablet computers: the Samsung Galaxy Tab.

The Tab is being introduced over the next week by three major U.S. wireless phone carriers at $400 with a cellular data contract, or at $600 with cellular capability but no contract. The iPad starts at $499 for a Wi-Fi model with no cellular-data capability or contract, and is $629 for the least expensive model with cellular data capability but no contract.

Like the iPad, the Tab, which uses Google’s Android operating system, is a good-looking slate with a vivid color screen that can handle many of the tasks typically performed on a laptop. These include email, social networking, Web browsing, photo viewing, and music and video playback. It also can run a wide variety of third-party apps. But it has major differences, most notably in size.

The Tab has a 7-inch screen versus the 9.7-inch display on the iPad. That may seem like a small difference, but the numbers are deceptive, because screen sizes are always described using diagonal measurements. In fact, the actual screen real estate on the Tab is less than half of the iPad’s. That’s a disadvantage, but it allows the overall unit to be much smaller and lighter, and thus more easily used in one hand, something some users will welcome.

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