For those that might not know, Google bought YouTube back around 2006. Now they have purchased Next New Networks (NNN), a NYC-based startup in the online video production industry.
Many thought Google/YouTube purchased NNN to get into the content creation business…This is not the case. They just want the expertise, by way of NNN’s staff, to provide deeper and more professional content on YouTube (rather than skateboarding cats, etc). And they are going to do this by offering training in video production and audience development through a new program called YouTube Next.
This will benefit publishers tremendously! And by publishers I mean more specifically people who want to sell self-published books.
How? By teaching indie booksellers the ins and outs of video production (could be simple PowerPoint-like presentations ) and how to get these features describing, detailing and advertising their books (or WIPs) in front of more audiences.
Google Really, Officially, Finally Is A Media Company
However, we are told that YouTube is NOT buying the company to get into the content creation business, but to help its partners create better content. This help, ideally, will also generate more ad revenue for the producers and for YouTube. (More here about how Google is NOT directly getting into the content business.)