Publishing/Writing: Insights, News, Intrigue

04/12/2011

YouTube Next – Opportunity for Publishers


A Good Marriage?

For those that might not know, Google bought YouTube back around 2006. Now they have purchased Next New Networks (NNN), a NYC-based startup in the online video production industry.

Many thought Google/YouTube purchased NNN to get into the content creation business…This is not the case. They just want the expertise, by way of NNN’s staff, to provide deeper and more professional content on YouTube (rather than skateboarding cats, etc). And they are going to do this by offering training in video production and audience development through a new program called YouTube Next

 This will benefit publishers tremendously! And by publishers I mean more specifically people who want to sell self-published books.

How? By teaching indie booksellers the ins and outs of video production (could be simple PowerPoint-like presentations ) and how to get these features describing, detailing and advertising their books (or WIPs)  in front of more audiences.

 These details offered through BusinessInsider.com by Dan Frommer :

Google Really, Officially, Finally Is A Media Company

In case you still had any doubts, Google is now OFFICIALLY a media company.YouTube just finally closed its acquisition of Next New Networks, a NYC-based startup in the online video production industry.

(Click here to flip through NNN’s most famous videos.)

However, we are told that YouTube is NOT buying the company to get into the content creation business, but to help its partners create better content. This help, ideally, will also generate more ad revenue for the producers and for YouTube. (More here about how Google is NOT directly getting into the content business.)

Read and learn more

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09/08/2010

What’s Up With Wattpad? Interesting!


Wattpad was launched in 2006…AND, I never really heard of it (or if I did I forgot about it) until yesterday! But, I miss a lot sometimes, maybe even more than sometimes…

This revealing report comes from Publishing Perspectives by Edward Nawotka:

In August, Wattpad published usage analytics for downloads and readers of the company’s ebooks. The report covers desktop usage, as well as some 1,000 different phone models from 600 carriers in 160 countries (excluding China).

• While English-language books and readers using smartphones remains the strongest segment, growth among Southeast Asian readers using Java-based feature phones is nearly as good and, argues Wattpad co-founder Allen Lau, has even more potential.

Canadian e-publisher Wattpad “aspires to be the YouTube of ebooks,” and has some 600,000 stories or e-book chapters available on its site, says company co-founder Allen Lau. In late August, Lau released statistics analyzing which devices its readers use to read Wattpad’s self-published ebooks, covering usage on desktops and some 1,000 different phone models from 600 carriers in 160 countries (excluding China, where traffic to the company’s site is blocked). The report covers traffic through the second quarter of this year, from April through June.

“We know it’s not 100% representative of the market,” said Lau, “but is an interesting snapshot, particularly for the younger demographic. We have users from teenagers to writers in their 70s, but 80% are under 25 and most of them are female.”

What is Wattpad?

Wattpad offers ebooks via it’s website http://www.wattpad.com, a mobile site (http://m.wattpad.com) and through Wattpad’s proprietary application that can run on Apple iPhone/iPad, Android, BlackBerry, Nokia, and Java-enabled phones. According to its own data, the company delivers approximately one million downloads per month and has amassed nearly half a million readers since its launch in 2006.

The majority of Wattpad titles are downloadable as single chapters, typically of between two to twenty pages in length. The majority are written by self-published authors, though some traditional publishers have also begun experimenting with distribution through the site, which now include Macmillan’s sci-fi imprint Tor (available for the Android app) and Choose Your Own Adventure publisher Chooseco, among others.

The company is also in partnership with Smashwords.com and Lulu.com to provide marketing solutions to their authors in the US, and with Bubok.es, to do the same for its Spanish-speaking contributors.

To date, the most popular single title on the site has Dinner with a Vampire by Abigail Gibbs, which is available in more 50 chapters, which have been read in aggregate some eight million times (representing approximately a half a million total readers).

A majority of titles are in English, though there are hundreds of titles available in languages including French, Italian, Spanish, German, Portuguese, Vietnamese, Indonesian, Russian, Chinese, Korean, Arabic, Malaysian, Romanian, Turkish, Czech, Polish, Dutch, Korean, Japanese and several others. The company is ad-support and advertising, through agreements with partner companies in the relevant countries, appears in the language native to where the book is being downloaded or read.

Read more http://alturl.com/9buch

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