Publishing/Writing: Insights, News, Intrigue

11/23/2013

Custom Publishing Can Help Sell Your Books


Custom Publishing Examples

How often have you heard a conversation something like this:

“Hell, man, having struggled through writing my novel I now find that THAT was the easy part. Marketing the damn thing and getting buyers and readers is ten times harder!”

True enough. Even if you’re a newbie with an agent and a big house publishing contract. They’re not going to throw big bucks behind an unknown — Oh sure, they will get you into a distribution system (like shelf space in a Barnes & Noble bookstore) for a short time, BUT, they are not going to fund major advertising for your book while it gathers dust on that bookshelf.

YOU’RE going to have to get the word out RE your own book and at your own expense (of course this also includes self-published e-books).

Everybody complains about marketing their own books — And you know why, don’t you? Because hardly any of us know beans about real marketing techniques — And what we do know is probably wrong — Hence, the poor results whenever we try to do any self-help marketing.

SO, this situation shouts at us to learn as much about marketing our books as we can; even to the point of taking some college training courses (or better yet, get the whole damn marketing degree if your situation allows).

Well, all that said, tonight’s post will discuss a good way to market your book by writing and publishing something ABOUT your book — this kind of publishing is called custom publishing, content marketing, custom media, branded media, etc. in our country and contract publishing and customer publishing in the UK.

If you can write a decent novel, you can do this. But, if you have some resources, let a professional custom publisher (a growing field now) handle it. They will have contacts/contracts to get the piece about your novel in the right places and the equipment and staff to make the piece professionally glossy and dynamic.

Some top custom publishers are Diablo Custom Publishing, TMG Custom Media, Rodale Grow and Pace. These firms were among custom publishing’s prominent firms gathered at the Liberty Theater in New York Monday night during the annual Pearl Awards presented by the Custom Content Council. TMG and Pace took home most of the gold Pearl awards.

More details at Virtual-Strategy Magazine:

Diablo Custom Publishing Takes Home Two Gold Pearl Awards

The Pearl Awards are an annual event created by the Custom Content Council, an international association, to honor excellence in editorial, design and strategy in the custom content industry.

Walnut Creek, CA (PRWEB) November 21, 2013

Diablo Custom Publishing (DCP) was honored with two Gold Pearl awards for its exceptional work in custom publishing on November 12, 2013, at the Pearl Awards ceremony held at the Highline Ballroom in New York City. DCP received a Gold Award for Best Opening Spread for the April 2013 edition of Giants magazine and a Gold Award for Best Feature Article/Package for UC Hastings, Spring 2013.

Giants magazine, the official magazine of the San Francisco Giants, is produced six times per baseball season. The magazine’s mission is to engage Giants fans through in-depth articles and personalized stories about the players and the Giants’ organization. The winning design features an action photo of Buster Posey taken during the 2012 National League Championship Series. The spread was designed by DCP designer Jake Watling, incorporating a photo from Missy Mikulecky, Director of Photography and Archives, San Francisco Giants.

Read more here

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08/11/2012

Insight Into How SEO Affects Publishing and Content (and Ultimately Book Marketing)


In days prior, one who understood how to juggle (fool) the search engines with keywords, etc. could fool robot search crawlers into promoting shit content into digital/online best sellers.

Well, google is working to make content king in publishing once again with last year’s Panda release and the more recent Penguin release. Google is going to flip SEO on its head.

How will they ever find the algorithms or formulas to rank content itself? 

Details are provided by Yaron Galai [you’ll find this guy quite interesting 🙂 ] in AdAge.com :

How Google’s ‘Penguin’ Update Will Change Publishing, for the Better

Over the past decade, the publishing industry been swinging on a pendulum created by the effects of search engine optimization (SEO). In the old, primarily print days, the most successful publishers were those that could produce great content for a specific audience and keep that audience engaged via subscriptions or at the newsstands. More recently, the kings of publishing were those that could best engage web crawlers and monetize their sites through a windfall of free search traffic. The focus has been less on creating great content and engaging readers than on producing lots of words on lots of pages to engage web crawlers.

But there is a silver lining to all of this. With last year’s Panda release, and the more recent Penguin release, Google is going to flip SEO on its head. If Old SEO enabled some to fool a crawler into indexing borderline junk content to get high rankings, New SEO looks likely to take any notion of fooling anyone out of the equation. 

New SEO will put all publishers on more equal footing, favoring those that produce quality content that is highly engaging to a certain audience. If SEO was previously a linear method of feeding a crawler with words and links, Google’s results are now the result of a feedback loop: show them that you can produce quality content that people are attracted to, and free search traffic will follow. 

There are two ways for a user to arrive at content — the first is actively searching for it on a search engine like Google or Bing. The second is to discover or stumble onto it via a link on another website, an e-mail from a friend, a link shared on Twitter or Facebook, etc. “Discovery” encompasses all those times we reach a page without first typing a keyword into a search box.

Read and learn more

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