Publishing/Writing: Insights, News, Intrigue

01/19/2013

Publishers Outclassed by Digitally Savvy Writers


Digitally S a v v y Writer

Digitally S a v v y Writer

Actually, publishers have ALWAYS been outclassed by writers — who created the very content (product) that made publishers their living in the first place.

Publishers, as discussed in this post, are traditional publishers, OK? I make this clarification because today more and more writers are publishing their own works through self-publishing platforms — and are, therefore, publishers themselves 🙂

Michael Drew writes this nice piece in Huffpost, Books, that further details the slowness of TP’s to take full advantage of the new digital publishing landscape:

As E-Books Rise, Publishing Still Waivers

(John’s Note: I think Michael means publishing TP decision-making waivers – not the publishing business as a whole)

There’s probably no going back: e-books are going to be the dominant form for publishing pretty soon.

Consider that 23 percent of Americans now read e-books, up from 16 percent in 2011, and that the number of people reading “traditional” books is declining. On top of that, according to a study released by the Pew Internet & American Life Project, “the number of owners of either a tablet computer or e-book reading device such as a Kindle or Nook grew from 18 percent in late 2011 to 33 percent in late 2012.”

Okay — and tablets are likely even to overtake e-readers, as tablets grow smaller and more comfortable to hold and still more versatile than many models of e-reader.

And publishers may be embracing e-books more than they had in the past. They have, for one thing, the ability to change prices. As Dominique Raccah, president of Sourcebooks said in an piece on NPR, “The exciting thing about digital books is that we actually get to test and price differently,” Raccah says. “We can even price on a weekly basis.”

On top of that, too, publishers can release books more quickly. Although in traditional publishing, you still have to wait a good year for a book to appear on shelves once it’s been accepted for publication, with e-publishing, of course, those delays — brought about by distribution, printing schedules, etc. — no longer exist.

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