Publishing/Writing: Insights, News, Intrigue

04/15/2012

Is the Ebook Juggernaut Slowing ?


Ebook Sales Falling ?

Matthew Flamm, senior reporter for Crain’s New York Business, wrote the following article today, and, although I get the overall gist of it (I think), I’m left confused by parts of it 😩  

I interject questioning comments in the body of the text. I welcome informative comments to help me out.

E-book sales growth is slowing  by Matthew Flamm:

‘The Justice Department’s lawsuit charging publishers with conspiring to fix e-book prices isn’t the only headache the industry has right now. Insiders say there are concerns that the e-book juggernaut is slowing down.

“It’s not growing the way it was a year ago,” said an executive at a major publisher. “And Barnes & Noble is ordering fewer and fewer books.” Senior execs at the house had been counting on rapid growth in digital sales to make up for the expected erosion of physical book sales, and are now worried about meeting their projected budgets for the year.

In January—the most recent month for which numbers are available—e-book sales spiked 49%, to $100 million, compared with a year earlier, according to the Association of American Publishers. For all of 2011, e-book sales grew 117%, to $970 million. (John’s Note: So far so good)

It was expected that coming off a larger revenue base, the monthly percentage increases would grow smaller (Why? What does this mean?), but executives fear that sales are starting to plateau. Experts say the lower bar of entry for e-book publishing may be a factor (What lower bar of entry for ebooks? What exactly does he mean by this?). “Bigger publishers are starting to lose market share to independent publishers and self-publishers,” said consultant Jack Perry (Does this mean then that the ebook juggernaut is NOT slowing for indies and self-publishers?).’

What do you think ?

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