Publishing/Writing: Insights, News, Intrigue

10/24/2012

Are Self-Published Authors Devaluing the Written Word?


Melissa Foster _ International
Best Selling Author

In my humble opinion, the correct simplistic answer is “Hell No!” — Nothing can devalue quality written work, no matter its source or format.

I suppose an argument can be made that the deluge in less-than-stellar written work, made possible through new and instant technology, has, indeed, diluted quality written and structured words — due mainly to the quantity of its existence.

BUT, poor quality work (or even technically well-written but boring work) has always existed, even in traditional publishing.

So, I say its a quantitative and not qualitative proposition — My opinion, of course 🙂

Anyway, here is an interesting take on this issue by Melissa Foster, award-winning author, community builder for the Alliance of Independent Authors and a touchstone in the indie publishing arena:

Are Self-Publishing Authors Killing the Publishing Industry?

Self-published authors have created a devaluing of the written word, and, some of them are scrambling to see how low they can go to get noticed.

Let us list the ways: 99-cent price point for ebooks. Free ebooks via KDP Select program. Unedited work. Kindle giveaways to get attention and bulk up sales. And lastly, nasty reviews from other authors with the sole purpose of driving down customer ratings.

Why are indie authors selling their work so cheap? In short, mismanaged expectations. Many self-published authors hear about the outliers who earn hundreds of thousands of dollars, and they’ll do anything to try and reach that pinnacle. The plain fact is that most of them never will.

The Guardian recently reported that, “Despite the splash caused by self-publishing superstars such as Amanda Hocking and EL James, the average amount earned by DIY authors last year was just $10,000 (£6,375) – and half made less than $500.” That was backed up by a recent poll of authors who have 2 or less 99-cent ebooks on the market that revealed that 75% of authors are selling less than 100 ebooks per month at that rate, with 46% selling less than 10 ebooks per month.

Yes, there are 99-cent anomalies. A recent headline on GalleyCat reported that, “99-Cent Sale Sweeps Self-published Bestseller List”. Yes, Stephanie Bond did achieve bestseller status with three of her titles, all listed for 99 cents but what most indie authors fail to realize is that Stephanie was previously traditionally published and has a following in place. As a new author, that’s very difficult to match.

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05/11/2012

Ebooks Trending Up or Down? Does it Really Matter?


Ebook Trends Up or Down?

Ebooks growth has been nosediving a bit of late; but, are the lackluster trends really something to be expected after such a rapid period of  initial, and probably, unsustainable expansion.

Probably.

Jeremy Greenfield, Editorial Director of Digital Book World, dives into some neat gadget numbers and analyses while providing some expert links:

Wave of ‘Bad’ E-Book News Dark Cloud or Blip?

A mini-wave of middling news has hit the e-book world in the past several weeks in contrast to the usual positive narrative about explosive growth and boundless opportunity. Is it a dark cloud on the horizon or just a blip on the radar?

Mixed metaphors aside, what’s really going on with e-books right now? Despite the “bad” news, experts and observers say that e-book publishers have little to worry about.

Profits are down at romance-book publisher and e-book vanguard Harlequin due to print declines that were not offset by digital gains. The Association of American Publishers announced weaker-than-expected adult trade e-book growth in February, the most recent month for which numbers are available. The rate of increase for Simon & Schuster’s digital sales continued to decline, according to the company’s first quarter results. And after a banner fourth quarter 2011, sales of Amazon’s Kindle Fire reportedly fell off a cliff in the first quarter of 2012 (which could be good or bad news for e-book publishers, depending on how you look at it).

“I’m not hearing alarm bells from publishers yet,” said James McQuivey, Ph.D. and principal analyst at Forrester who covers the book industry. “So I can’t say whether there is an overall softening or just unevenness in the data or just that each of these things is potentially explainable as due to circumstances specific to the players involved.”

While the above news isn’t exactly “bad,” it contrasts somewhat with the long-term narrative of e-book growth that has been steady since the Kindle came out in 2007.

“We’ve become addicted to the pace of change,” said Thad McIlroy, a Vancouver-based digital publishing consultant. “So if any market numbers emerge that suggest that the pace of change may be in some way slowing, we react with disappointment.”

Publishers of e-books should be reacting to such news with “quiet celebration,” said McIlroy.

“Every executive in publishing today already has a 70-page ‘to-do’ list,” said McIlroy, suggesting that a slow-down in the pace of change would give publishers a moment to catch up with it.

Regarding the reported slow down in Kindle Fire sales, industry observer Chris Rechsteiner doesn’t buy it.

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