Publishing/Writing: Insights, News, Intrigue

03/05/2013

E-Book Formatting and Marketing Help for Indie Authors


E-Book Formatting and Marketing

The busy, busy world of publishing transformation,  transmutation, transfiguration and metamorphosis has spawned unprecedented growth in indie publishing (self-publishing by writers) and the study of supportive skills such as editing, marketing, formatting and cover design graphics, etc.

The main drawback to the growth in self-publishing is a lack of growth (to date, anyway) of the same support usually furnished by a major publisher — sooo, indie types must experiment and use trail and error in ferreting out these luxuries to increase their chances for success.

Jason Boog, God bless him, of GalleyCat, has assembled some free e-book formatting and marketing guides:

 

Free eBook Formatting & Marketing Guides for Writers 

As self-published authors enter the eBook market, formatting has become more important than ever.

Indie authors don’t have the same support as a major publisher, so we’ve assembled a list linking to formatting guides for all the major eBookstores.

Follow the links below to access these free style guides…

1. Smashwords Style Guide (provides guidance for “major ebook retailers such as the Apple iBookstore, Barnes & Noble, Sony, Kobo and Diesel”)

2. Amazon Kindle Publishing Guidelines (PDF link)

3. Barnes & Noble PubIt! Support & Resources Page

4. Kobo Writing Life FAQ for Writers (PDF link)

5. Creating ePub Files with Apple’s Pages program *

6.Calibre User Manual (how to use this powerful eBook conversion tool)

7. Smashwords Book Marketing Guide

Read and learn more

This Publishing/Writing Blog is available on Kindle :)))

 

    

12/28/2012

Beware of ‘Author Services’ Shops in 2013


"Need some author services, buddy?"

“Need some author services, buddy?”

The burgeoning self-publishing world has exploded a need for so-called ‘author services’ — you know, the services that used to be provided by the traditional publishers (TPs) if your manuscript was chosen from a gazillion other entries. Services such as editing, proofing, book production, packaging, and distribution, as well as back office tasks such as accounts receivable, accounts payable and year-end tax reporting.

These ‘author services’ shops exist now to some degree but will propagate wildly in the coming year.

So, before you spend ANY money (and most probably needlessly) heed this insight from Smashwords founder, Mark Coker, in this article by Jason Boog:

Mark Coker Predicts: ‘More money will be made in author services than in book sales.’

In his 2013 Book Publishing Industry Predictions, Smashwords founder Mark Coker included this warning for aspiring writers: “In the self-publishing gold rush, more money will be made in author services than in book sales.”

All independent writers need to remember this advice as we head into the new year. We asked How Much Should Self-Publishing Cost? in November and received a wide-range of responses. Indie authors can pay everything from nothing to $50,000 in an effort to publish their work.

Here’s more from Coker: “With the shift to self-publishing, writers must carry the publishing burdens once borne by traditional publishers, such as the cost of editing, proofing, book production, packaging, and distribution, as well as backoffice tasks such as accounts receivable, accounts payable and year-end tax reporting … With this burgeoning demand for professional publishing services, thousands of service providers will open up virtual author services shops in 2013. The challenge for writers is to procure the highest quality services at the lowest cost. Plenty of scamsters and over-priced service providers will be standing by to help.” 

Coker also included two tips for keeping your self-publishing work at a respectable cost. Here is his first tip:

As I write in Secrets to Ebook Publishing Success, pinch your pennies.  As a self published author, you’re the publisher.  You’re running a business.  The lifeblood of a business is profit, because profit generates cash.  If you run out of cash, you go out of business.  Since profit equals sales minus expenses, and sales are difficult to predict and often minimal, it’s important to minimize expenses.  DIY as much as possible, especially when you’re starting out. Invest your sweat equity (your time and talent) first.  If you can’t afford editing, barter for editing, and leverage beta readers.  Once you start earning a profit, then carefully reinvest.  Never borrow money to finance your ebook publishing adventure. Never spend money you need to pay the mortgage or to put bread on your table.

Read and learn more

This Publishing/Writing Blog is available on Kindle :)))

 

 

 

 

 

 

 

 

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