Publishing/Writing: Insights, News, Intrigue

01/10/2013

Publishing – Using Technology To Get Away From Technology


CEO Perspectives - FOLIO MagazineArianna-HuffingtonSay what? — Isn’t that an oxymoron? 

You might think so at first, but it is actually a very astutely worded observation by Arianna Huffington in her vision of 2013 publishing/media trends — She postulates three trends, to be exact, that are off the beaten path but truly hit the nail on the head — in this writers opinion 🙂

Arianna’s three 2013 media trends (as well as 8 other publishing leaders’ forecasts) are presented in CEO Perspectives from the December, 2012 FOLIO magazine (the magazine for magazine management):

CEO Perspectives/Arianna Huffington (President and editor-in-chief, Huffington Post Media Group)

When I look ahead to what 2013 holds for the media industry, three trends stand out. First, the shift from presentation to participation means that the days of the Media Gods on Mt. Olympus telling us how things are have ended. People are tired of being talked to; they want to be talked with. Our new global conversation has allowed media to engage with readers in totally new ways. The success of brands in the future will depend upon understanding this new relationship.

If the first trend is a Garden of Eden blooming with engagement and self-expression, the second trend is the snake in the garden: The temptation to fetishize the social and viral for their own sake and lose ourselves in technology. Fortunately there is a powerful, countervailing force using technology to get away from technology, reflected in apps and features like Freedom, Do Not Disturb, and HuffPost’s GPS for the Soul—which we’ll be unveiling at CES in January. I realize there’s a paradox in the idea that an app can help deliver us from technology, but the solution to tech overload isn’t no technology, but better technology.

The third trend is the shift from searching for information to searching for meaning. People are using technology to connect with others not just around similar passions and interests, but around the causes and values that most resonate with them. And the shift isn’t confined to individuals. More and more, brands are identifying with a cause, and making that identification a central part of their ethos.

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10/11/2012

What is a Global Publishing System ?


Harper Collins is going to implement such a grand system — and goes into the generalities in the following reference — BUT, the details that would tell us just how this system would deliver the touted results are conspicuously absent, as far as I am concerned.

You tell me.

You know, sometimes I feel the older I get the dumber I get — That’s why I need things explained to me like in the ‘Blah Blah For Dummies’ series 🙂  

Excerpt: “It is our responsibility to provide our authors with the broadest possible reach through our global print and digital publishing platforms, regardless of where their books originate and what format they take,” said Larry Nevins, Executive Vice-President, Operations. 

This offered in Publishers Weekly:

Harper To Implement Global Publishing System

Harper Collins is to roll out a new global publishing system, which it claims is “one of the largest undertakings of its kind to be implemented by a trade publisher.”

Developed in partnership with Publishing Technology and built on its advance platform, Global Product Manager will enable the unifying of editorial, marketing and business data around the world, widening the reach of HC’s print and digital publications in its core target markets. By integrating systems and assets across the globe, the new system will provide the company with the long-term infrastructure needed to maximize its extensive catalogue of books, ebooks and apps, empowering HC staff to explore current and future content delivery types and business models, while enabling better metadata management to improve discoverability.

The system will be rolled out first in the US, followed by the UK and subsequently Canada and Australia, as well as to the Christian Publishing Division through 2013.

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