Publishing/Writing: Insights, News, Intrigue

01/19/2013

Publishers Outclassed by Digitally Savvy Writers


Digitally S a v v y Writer

Digitally S a v v y Writer

Actually, publishers have ALWAYS been outclassed by writers — who created the very content (product) that made publishers their living in the first place.

Publishers, as discussed in this post, are traditional publishers, OK? I make this clarification because today more and more writers are publishing their own works through self-publishing platforms — and are, therefore, publishers themselves 🙂

Michael Drew writes this nice piece in Huffpost, Books, that further details the slowness of TP’s to take full advantage of the new digital publishing landscape:

As E-Books Rise, Publishing Still Waivers

(John’s Note: I think Michael means publishing TP decision-making waivers – not the publishing business as a whole)

There’s probably no going back: e-books are going to be the dominant form for publishing pretty soon.

Consider that 23 percent of Americans now read e-books, up from 16 percent in 2011, and that the number of people reading “traditional” books is declining. On top of that, according to a study released by the Pew Internet & American Life Project, “the number of owners of either a tablet computer or e-book reading device such as a Kindle or Nook grew from 18 percent in late 2011 to 33 percent in late 2012.”

Okay — and tablets are likely even to overtake e-readers, as tablets grow smaller and more comfortable to hold and still more versatile than many models of e-reader.

And publishers may be embracing e-books more than they had in the past. They have, for one thing, the ability to change prices. As Dominique Raccah, president of Sourcebooks said in an piece on NPR, “The exciting thing about digital books is that we actually get to test and price differently,” Raccah says. “We can even price on a weekly basis.”

On top of that, too, publishers can release books more quickly. Although in traditional publishing, you still have to wait a good year for a book to appear on shelves once it’s been accepted for publication, with e-publishing, of course, those delays — brought about by distribution, printing schedules, etc. — no longer exist.

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07/10/2012

A Disregard for Intellectual Property Among the Younger Generation? Prevalent Piracy


Give me your content, Mate!

The digital highways and byways are becoming more and more crowded with mobile devices. These wonderful little gadgets are a boon to publishers in providing multiple avenues to get their content out in front of more readers/consumers. 

The mobiles also bring a downside, however — increased piracy! Seems these little devils, multiplying like horny energizer bunnies, are hard to police. ‘It’s easy for thieves to digitally swipe magazine issues and post to BitTorrent sites.’

You ask, “What the hell is a Bit Torrent site?” [I had to ask that question :)] Well, here is the definition link .

Lucia Moses provides some insight into how digital magazines are being ripped off through their mobile apps in this piece for Adweek

Publishers’ Online Headache

With tablets come opportunity, but also online piracy

With mobile devices, magazines have more ways than ever to distribute their content—and more ways of getting ripped off.

Like the music and movie businesses before them, magazines are getting their own taste of piracy with the spread of tablets and handheld mobile devices. It’s easy for thieves to digitally swipe magazine issues and post to BitTorrent sites.

Publishers say piracy is concentrated overseas where no sooner do they get a site shut down than another one pops up in its place. And with all the focus on distributing their content as widely as possible, they don’t really know the scope of the problem or what it’s costing them in lost sales.

“[It’s] a real problem for the future as we get a lot more of these devices out there and it becomes harder to police it,” said Declan Moore, president of publishing and digital media for the National Geographic Society. “There is a general concern that, among the younger generation, there is a disregard for intellectual property.”

With just a few keystrokes, he found an online search engine offering a full year’s worth of interactive Nat Geos (as well as what appeared to be a liberal selection of soft porn). “That’s not authorized, I’m pretty sure,” he said.

Dan Lagani, president of Reader’s Digest North America, said the pirated editions of Reader’s Digest that he sees tend to be lower-resolution and lack the interactivity that the magazine has built into its iPad, Kindle Fire and Nook versions. “It’s not the same consumer experience.”

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